So, WayToPark is a mobile application that give users the freedom to manage their parking payment, at the end of their fingertips. Where you’re parking and which vehicle. How long to park for and what’s your preferred payment method. It even stores all your parking sessions and allows for a clean overview and option to export receipts for selected sessions in retrospect. It’s actually quite amazing.
Digging deeper into the user journey it became clear to us that people don’t relate to these “parking zones” as a way to define where they find themselves. What alot of us can relate to though, when talking about locations – are maps. Streets, squares, addresses. Actual locations. So we simply used that information and turned the flow around. Wherever you find yourself, we use your phones GPS to identify that on a map. And based on where that is, we retrieve what “parking zone” you happen to be in. Simple as that.