With this insight we started working on a prototype... Which basically meant us carving a big hole in a Nike sneaker and embedding a magnet where there previously had been a chunk of nice cushioning sole. After some swearing and additional calibration of the magnet and repelling base-plate (upon which the magnet rested) - we got the sneaker to levitate(!). We put together a quick video of the prototype-build, to help Nike see the full potential of it - and they loved it. It actually happened to align great with an upcoming promotion they were planning to do - an hommage to the iconic Air Max, with the tagline “Air reinvented” - It was a perfect match!
We got contracted to create a live version and the actual installation was exhibited at the prestigious Stockholm sneaker store Sneakers n’ Stuff. The final version also boasted a hidden construction with motorized rails that carried the magnetic base-plate. These were hooked up to an Arduino-kit which in turn was controlled by a joystick - allowing visitors to seemingly fly the levitating shoe around, inside of the exhibition glass box.