Catering to every need
Since the Facebook Messenger API allows us to "talk" to each user individually, we could allow the user to interact with the bot to control which news categories was interesting. This way you get your own curated news feed - and that´s pretty neat when there is a lot of noise and desinformation out there.
Designing the experience
We built a custom tool where the editors could build and create each story in levels - each level combining text, images, video and audio in the chat, to tell the story in an engaging way, every time. This way the user gets a glimpse of the news, when it is broadcasted, and decide wether to read more, one step at a time, as if the news channel itself is talking back to you through the chat window.