Together with Edelman+Deportivo we created Baby Talk For Dads, an interactive game-like product for Unicef and H&M Foundation. The mission was to teach dads how they could speak better to their infants. Studies have shown that during the first 1000 days of a baby’s life, their brain can form new connections at the amazing rate of 1000 per second. It’s a once in a lifetime opportunity for the parents to connect with their child.
First of all we needed to identify possibilities for a realtime interaction through both the mobile and desktop based web. Since this innovation is fast paced and will travel across many markets we need a stable experience that require no server-side analysis. This was the foundation for the technology. Let us take you through the complete process of designing and producing a digital product like this.