Simplifying Insurance

By asking less of the user we turned Moderna Försäkringar’s platform into a user-first service based on a unifying design system.

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From curious to fully insured in just a few steps

Data showed us that once users get in touch with Moderna they are already pretty close to making a decision, guiding them into the purchase process gave them the missing pieces — price and coverage.

Relevant and focused simplicity

To streamline the path to purchase we prioritised information and integrated content with flexible functionality, because users aren’t coming to here to browse.

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Flexible and easy to manage

Users are constantly changing their behavior so we made it easy for editors to test, adapt and optimize new products and campaigns in just a few minutes.

A scalable user-interface

Our design system makes it possible for Moderna Försäkringar to quickly put together new products and start selling them on any of their multiple platforms. 

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To satisfy user’s needs the design system was built around smart component that focus on purchase.

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A collapse and expand feature became a central UI element in the design system, allowing different levels of information to be displayed.

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An award winning user-first platform

After launch the platform attracted 10% more unique and curious visitors and within a few months sales increased by 50%. The site also won the Episerver Web Awards 2016 in the category “Best Lead Generating Website”.

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